Reopening for enrollment late 2020!

Unlearn Essay Writing: Your Professional Online Writing Course

Write faster, better content. The only one-week professional writing course that will take you from fluffy essay writer to actionable online writer. Unlearn writing habits that don’t work online, and learn the writing skills that DO gain real attention through intensive workshop-style writing lessons, power-packing resources, video lessons, writing exercises, and more.

What if your professional writing skills delighted your clients, earned a happy dance from your boss, and–best of all–truly worked to engage your online audience?

professional online writing course unlearn essay writing

Does any of this sound familiar?

You’re sitting down at the computer, trying to check off the boss’ request to “write an email to our list.” Problem: You have no idea what to write, or how to write it!

You’re putting together content for a landing page. Every time you try to type a sentence, the only thing that comes out is the essay style your AP professor once declared “A+.” Only you’re not so sure your online readers will rate it anywhere near as high.

You’re sick of losing motivation every time you sit down to write, and you’re SO ready to not write boring or stuffy copy. You know you need to write like a person speaking to another person in a conversational way, but you don’t know how.

You’ve taken an advanced business writing course, read professional writing books, and maybe even finished a communication writing course — but you’re still writing sentences that read like a darned essay.

Did you raise your hand to any of the above?

You’re in exactly the right spot.

Fact: Nothing changes if nothing changes–especially for aspiring professional content writers.

online writing course

It’s true. Especially in writing and content. If you want to hit those overachiever goals through your content, earn your readers’ trust AND thrill your boss or clients, cut the jargon and boost the empathy and engagement — you need to do something DIFFERENT than what you’ve already been doing. 

YOU can make it happen.

All you need to do? Learn professional online writing techniques that work–and unlearn the ones that DON’T.

And that’s what my new course, Unlearn Essay Writing: Your Professional Online Writing Course, will teach you. We reopen in late 2020!

Sign up and be the first to hear when we re-open for enrollment!

“I cannot get enough of Julia’s advice, leadership, and knowledge. Julia respects and illustrates the importance of content and the foundational tools you need to write content for your industry, but most importantly, focuses on the audience/client first. In today’s market, the customer is central to all content marketing and Julia reiterates this power in all of her lessons. I will sign up for any course Julia puts together as she helps to refresh even the most seasoned writer and keeps you in the loop on industry changes and trends. You’ll only move upwards after Julia’s course!”

Bre D'Alessio South

Content Manager,

“With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. Julia’s courses offer the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. Hers are those courses!”

Katie Gibbons

Writer, Creator, & Career Changer

“I want to give Julia and her course a complete endorsement. I personally have gone through her SEO and content strategy course and I absolutely love it, it is a complete game changer, if you are looking to write killer content, that’s going to be evergreen that will engage and connect with your audience, not only that, but she teaches you content that will make you money—focused on SEO and ROI.

Personally, I don’t want to waste time just writing for the sake of writing and hoping it gets views. Her course really breaks down what exactly you need to do, what tools you need and how to structure everything and my favorite part is getting access to Julia, she answers your questions, you get a community and more. I’ve really enjoyed it and I’m so excited to roll out all the strategies, all the tactics that I’ve learned in the course in my company blog, in our writing, but also in my personal brand and my personal blog.

So, if you’re on the fence about this, what I can tell you is if you put in the work, if you actually complete the course and you do the work and do the lessons, you are guaranteeing yourself success. There’s no question, the material is gold.”

Zee Ali

Founder, ZSwag & Entrepreneur

If we haven’t met yet, hi! I’m

Julia McCoy, online content writing mentor, author, and entrepreneur.

“Unlearning” is the style of training I’ve used for years to train my own

personal content writers internally in my agency.

Julia McCoy

I embarked on a full-time career in content writing and marketing in 2011, when I dropped out of college to follow my passion. Since then, I’ve written over 1,300 blogs, authored three books, and built four brands. I’ve spoken at Content Marketing World, the world’s leading conference in content marketing.

Julia McCoy professional online writing course unlearn essay writing

I’m the founder of several brands, and I can directly trace 99% of my sales and revenue to date from writing and consistently publishing organic content that speaks the language of my prospects and addresses their pain points.

One of my busiest brands is a writing agency, Express Writers, with a team of more than 90 writers. Since day one, I’ve hired and selected writers for our team.

We produce every kind of online content piece you can think of — long-form blogs, web pages, product descriptions, emails, Facebook posts — for a variety of businesses. We succeed because we find and train top writers from specific industries.

I select, train, and hire our top writers. And in nine years of running my content agency full-time, there is one bad habit I see every time.

No matter how good the writer, we have to “untrain” them from this bad habit before they’re ready to write content that meets an end goal — ranks in Google, converts, etc.

Most of the time, they learned it in college.

Can you guess what that is?

You guessed it. The essay writing habit.

Humor me and follow me on a story for a moment…

Erin’s Story: A Personal Writer From My Agency that Unlearned Essay Writing… and Got Paid to Write

I could share thousands of stories like this from nine years running a full-time writing agency. But let’s take one example. This is one of my new hires at Express Writers, Erin.

Erin's StoryI recently hired Erin to train as one of my own writers — the writers that help me shape our brand content.

She’s a history graduate with a long-standing passion for writing, a deep researcher, and identifies as a creative.

Erin has loved writing, like me, since the age of 12. That means she has a natural passion for it. And natural passion is a great place to build tangible skills from.

Erin went to college, graduated and ended up in the field of Creative Communications. After she passed our interview process and writing tests, I gave her a first assignment.

The topic was on UX writing.

She finished writing, and uploaded it for me to read.

When I opened the Word file, I read this:

“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”

The problem? This wasn’t publish-ready content.

And the culprit:

The essay writing habit.

Just like dozens of writers before her, I knew I’d have to guide Erin to first unlearn stuffy college AP habits and then soak in the right writing style, the kind our clients paid for And I did. It took several rounds to go from the stuffy sentences to shorter, more impactful phrases. 

Two assignments later I was reading this

Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”

Much better! With a few more edits and adjustments from my end as we continue to work together, she’s almost there. Erin is now on our agency payroll, earning real income every two weeks for her writing skills.

Going from stuffy to savvy in content writing — from bland and boring to a banquet of rich, fun, engaging words — is not easy.

And it takes a mentor (more often than not) to know how to go about doing this. 


Your Advanced Online Business Writing Course: Actionable Fundamentals Without the Fluff

In my experience training and teaching hundreds of writers for my agency Express Writers over the years, writers first must unlearn the style that doesn’t work in online writing, and then, soak in strategic writing skills through repetitive writing exercises, guided by a mentor. Practice truly makes a perfect writer.

And that’s exactly what Unlearn Essay Writing: Your Professional Online Writing Course will do for you, in just one short week.

In video lessons that have you sitting down with me, workshop-style, I’ll take you through real writing exercises that you’ll do WITH me. My video lessons for this course recreate a live workshop environment, without having to show up anywhere or in anything other than your pjs. (Can you say #ZoomedOut? I wanted to build a course for you that never required showing up!)

Throughout each workshop, we’re pausing and giving you timed exercises where you stop and simply WRITE. ✍️ Nothing beats implementation after a round of learning!

And because working with an instructor truly can mean massive results, I’m offering a never-before-offered access to me in Level 2, Writing Heroes.professional online writing course unlearn essay writing In this level, you work with me, your writing mentor, personally to receive review, critique, and feedback on your 1,000w piece of content. I will work with you and tell you exactly how to revise your content until a client would pay you for it, or you’d be at a place where my agency could hire you. Once you’re at that level, you receive expert certification that I personally sign and deliver to you.

This is an incredible guarantee that I’ve simply never offered on any course before. I’ve only done this internally in my agency for my top writers (and psst… it brings them to a place of consistently earning revenue and assignments on a daily basis).

Why? Well, my goal is to change my industry for the better. Time and time again, I see talent blocked because of a simple lack of these online writing skills. I’d love to be able to hire more writers. I know the block standing in the way — the icky, mucky essay writing habit — and I’d love to displace it with REAL online writing skills.

Curriculum – Unlearn Essay Writing: Your Pro Writing Course

calendar graphic unlearn essay writing course

The timeframe to go through the course is one week. The course unlocks and opens the last day of beta launch for all students. Class begins for all students July 5, 2020 and on that date the full course be immediately available for you to dive into when you enroll during our beta launch. Our beta launch is June 30 — July 5, 2020. The suggested calendar we developed above represents the time involved, and gives you more than enough time to finish the course. Feel free to move the one- and two-hour segments to the days that work best. We suggest at least one “free” day during a course absorption week so your brain has a break.


Course Summary

Hands-on exercises, video lessons, and guided, intensive workshop-style tutorials. Cut the fluff and jump straight into unlearning bad habits + learning how to write for the leading 11 content formats. Two mega-thorough student workbooks accompany each module, along with a plethora of additional resources. Two levels (Writing Graduate, Writing Hero) to choose from give you access to a mentorship with Julia + guaranteed “client-ready” skills. 

M1: Unlearn Irrelevant, Weak Writing (with Hands-on Exercises)

L1: What Is ‘Bad’ vs. ‘Good’ Online Writing? + Examples
L2: Internet Grammar: The (Sometimes Weird) Rules of Online Writing
L3: [Workshop] Unlearn Stuffy Writing: How to Write and Cut the Gunk (Includes Writing Exercise)
L4: [Workshop] Test Your Knowledge of Fluff & Know What to Cut from Your Writing (Writing Revision Exercise)

M2: Learn Powerful Online Writing Techniques (with Hands-on Exercises)

L1: The ABC’s of Good Online Writing
L2: ‘Good Writing’ Vs. ‘Bad Writing’ in Action (Across A Variety of Content Formats)
L3: How to Never Get Stuck While Writing (Ever Again): The Secret Sauce, My Tools & Techniques
L4: [Workshop-Style] Watch Me Write: From Content Idea to Publish-Ready Blog
L5: Student Cheat Sheet and Style Guide For 11 Content Formats: Social Media Posts, Web Pages, Product Descriptions, Meta Titles and Meta Descriptions, Blogs, Headlines, Emails, Case Studies, Ebooks For Lead Magnets, Whitepapers, Video Scripts
L6: Creative Wording: How to Amp Up Your Writing + Real-Time Writing (Exercise 4: Writing the Full Draft)
L7: Write A Real Content Piece: Finalize Your Writing and Editing Exercise (Exercise 5: Finalize Your Writing)

M3 for Writing Graduates: Peer Review, Bonuses & Partner Discounts

L1: Finalize Your Article, Send in for Peer Review, & Complete With a Memory-Testing Quiz
L2: All Student Workbooks in One Downloadable Guide
Bonus #1: Bonus: Ultimate Quick-List of the Best Writing Tools (Guidebook)
Bonus #2: Student Partner Software Discounts
Bonus #3: Power Words and Phrases to Amp Up Your Writing
Bonus #4: The Unlearn Glossary for The Online Content Writer- 94 Terms Every Online Writer Should Know
Bonus #5: A Killer Copywriting Formula to Pay Attention to (Structure Strong Content, Each Time)
Bonus #6: How to Stay Current as a Content Expert

M3 for Writing Heroes: Mentor Review & Verified Certification, Bonuses, Partner Discounts

L1: Finalize Your Article, Send to Julia, & Work With Julia via Email and Google Docs to Earn Certification
L2: All Student Workbooks in One Downloadable Guide
Bonus #1: Bonus: Ultimate Quick-List of the Best Writing Tools (Guidebook)
Bonus #2: Student Partner Software Discounts
Bonus #3: Power Words and Phrases to Amp Up Your Writing
Bonus #4: The Unlearn Glossary for The Online Content Writer- 94 Terms Every Online Writer Should Know
Bonus #5: A Killer Copywriting Formula to Pay Attention to (Structure Strong Content, Each Time)
Bonus #6: How to Stay Current as a Content Expert

“Julia McCoy is one of the few people in the content/SEO industry that I look up to and respect.”

Brian Dean

Founder, Backlinko

“Julia McCoy is one of the best content marketers on the scene.”

Lindsey Anderson

Founder, Web Impakt &

“I am a content creator. I produce video, visual, and written content across a number of social media platforms on a regular basis. Some of my content performs extremely well, while some barely gets noticed. It is NOT luck that helps content be discovered, rank high on Google, or bring traffic and profit. Julia’s courses also encouraged me to bring my personality and creativity into my writing. Thank you for being such a great teacher, Julia. I cannot wait to apply what I have learned from you into my work!”

Ai Addyson-Zhang

Ph.D, Professor Turned Entrepreneur, Classroom Without Walls

This is a purely writing-centric course.

  • No SEO methodologies.
  • No conversion methods.
  • Yes, you’ll learn the fundamentals of professional online writing.
  • Yes, you’ll learn how to immediately spot and CUT the fluff.
  • Yes, you’ll learn how to craft content for any format.
  • Yes, you’ll UNLEARN essay writing.

Unlearn Essay Writing: Your Professional Writing Course is a brand new course from Julia McCoy that will show you exactly how to unlearn that stuffy essay-style writing you learned in college, with exercises that show you EXACTLY how to cut the fluff from your own content (or others’ content, if you’re leading a team).

I will teach you how to identify, stop, and axe icky, essay-style writing habits immediately, and shape content for an online audience. After you graduate the “unlearning” module, you’ll learn how to write final pieces of content for any format that will earn real engagement — and make your boss AND online readership crave for more. Throughout the course, you’re working through guided writing exercises to write your own 1,000w piece.

Enrollment Opens Soon for Unlearn Essay Writing

Become an Expert Online Content Writer: Write Faster & Better, Every Time You Sit Down to Write

professional writing courseThis is my promise to you. You WILL BE a better, faster content writer when you finish the course.

No matter what level you started at, when you enroll today.

You’ll be able to apply the baseline engaging, professional writing skills you learn in this course to ANY content format.

You’ll know EXACTLY how to get out of the funk of sitting down with nothing to show using my personal methods, systems, and tools.

After taking this course, you’ll know how to start writing great content for any format by working from the inside out. You’ll learn the stages of content writing and how to self-edit like a wizard, until you have a beautiful piece of work on your hands that WILL engage your audience.

Sound good? Oh, and you’ll be able to go through this hands-on, fluff-free, immersive ‘unlearning’-style training course in just ONE WEEK.

When you need these skills… you need them right away. And you shouldn’t have to wade through tons of content to learn them.

This course caters to beginners and advanced students.

  • Workshop-style video lessons
  • Full workbooks with every lesson
  • Write your own 1,000-word piece
  • Bonus module with guides, formulas + more
  • Timed writing exercises with brain boost music
  • Mentorship & expert review from Julia

online writing course

FAQ for The Unlearn Essay Writing Course

Can you remind me of the guarantee?

professional writing course

We have a 30 day satisfaction guarantee. That’s 4x the amount of time you need to complete the whole program.

Take a month to go over the course. Watch the videos and complete the Unlearn Essay Writing Prompts and Exercise. Send me your writing assignment and study my comments and customized guidelines. Apply your new skills to your writing.

If you enroll in Level 2, you’re guaranteeing yourself success. Level 2 gets you a POWERFUL become-an-expert-content-writer mentorship level with me that I’ve never offered before. I will review your content writing and WORK WITH YOU until you are ready to be hired. Boom!

I’m offering this to the public because IT’S TIME this knowledge was available to the public. It’s time for agencies, brands, publishers to have a wider talent pool to access. It’s time for creators to know EXACTLY how to recognize great vs. terrible online content. I’ve been doing this for nearly a decade — I hire, mentor, and train my own top writers on a weekly basis.

Complete the course in a week and take the next three weeks to test your new skills. If you don’t impress your boss or gain a ton of engagement from you audience, you’re entitled to a FULL REFUND of your investment, as long as you show me proof you’ve completed the course and all the exercises. (No quick overnight mentality or low-work-ethic tolerated here. You must write the full 1,000 word piece. You must put in the work. Work brings results!)

I know you’ll love this course. I built it to be worry-proof. You will learn everything you need to know about how to fundamentally write a great piece of content. In the course, you’re writing your own! After 30 days, you’re more likely to email me your success story than a refund request. That’s why we provide this guarantee. I’m 1000% positive you will LOVE it!

When does the course reopen?

We closed for beta launch July 5.

Class begins for all students that have enrolled during the beta launch July 5, 2020.

We’ll reopen sometime late fall.

The suggested calendar we developed above represents the time involved, and gives you more than enough time to finish the course. Feel free to move the one- and two-hour segments to the days that work best. We suggest at least one “free” day during a course absorption week so your brain has a break.

I’ve invested thousands of dollars and countless hours of my time currently into production and creation, so you enroll and pay for a course that is 100% ready to dive into — even during beta launch. My goal is to equip you with all the skills you need to become a profitable online writer in one week — and not waste any of your time.

Unlearn Essay Writing isn’t your typical slow-drip BS with tons of hidden clauses and fine print. You can watch all the videos, download all the resources, and begin unlearning/writing right away when we re-open.

I’m new to this online writing thing. Is Unlearn Essay Writing going to be too advanced?

I’ll shoot straight with you. This isn’t the regurgitated, generic, corporate mumbo-jumbo stuff you learned in that overly-promoted course you never finished. And it’s not the yawn-inducing rulebook your professor gave you in college.

They call me The Content Hacker™ for a reason. The concepts you’ll perfect and profit from in Unlearn Essay Writing are used by the most advanced of online writers. Think Jon Morrow and eight-figure/year online earners. I’ve studied the best of the best in online content during my near-decade in this space, implemented, tried, and tested everything myself. Bottom-line, I’ve been able to grow all my brands completely through content. I know what works. I also know what doesn’t work.

My promise to you is that you don’t even have to know how to write when you start the course. You don’t need to know the rules surrounding gerunds, prepositions, and modifiers. You don’t need to be a champion of the five components of academic essay writing. You’re not aiming to be the next Henry James or Charles Dickens here. You’re learning how to write professional online content.

What’s surprising is if there’s anything you know about academic writing, the first portion of this course will teach you how to UNLEARN it. We’re starting from scratch here, whether you’re a total newbie or an author with 10 published literary fiction novels under your belt (because the writing techniques in literary fiction will NEVER gain you traction online).

You’ll love how simple Unlearn Essay Writing is. All the lessons are 1000% digestible, fluff-free, and to-the-point. They translate into real-life skills you can start using right away. (Seriously.) You’ll get EVERYTHING – not just the how, the what, but every tool I use to boost my own creativity sometimes by 30%. I show you how to implement everything that will make you a great online writer. Plus, I’ve prepared a ton of templates and resources you can use for real hands-on learning.

With Unlearn Essay Writing, you get to start where you are. In only a week, you’ll be executing advanced online writing strategies with the confidence of the pros who pull in six figures (or more!) per year.

I own a ton of courses I haven’t finished. How can I be sure this one won’t end up like the others?

Unlearn Essay Writing is deep and comprehensive, with the added bonus that you can fly through it in a week. You can bet on it! And both of these features what’s great about it.

It’s not some vague starter program that promises you the world but only teaches you the “foundation” of a skill. Trust me, there are gateway programs out there that lay out the basics of a skill, then encourage you to buy the “masters program” once you’ve graduated. Don’t buy them.

If Unlearn Essay Writing is a fitness program, think of it like this. I’m skipping the boring-as-hell anatomy of the human body discussion and going straight to how you can lose 30 pounds.

In lesson #1, instead of letting you memorize the different muscles in the human body, I’ll give you 10 secret workouts that trim the flab off your love handle. That’s how I teach. Condensed, hit-the-ground running, actionable lessons every single time.

So yes, you will finish this course. And the amazing part is, you only need ONE WEEK to go from writing stuffy, drop-dead-tedious prose to creating magnetizing, aha-moment-inducing, colorful content your audience will adore.

Can I opt into Unlearn Essay Writing after beta enrollment?

Yes, but you’ll have to pay double for enrollment once I reopen the course after the beta stage.
Here’s the deal. I’m currently opening 100 seats to beta students for half the price. You pick Level 1 or Level 2. Level 2 gets you a POWERFUL guarantee + collab session with me I’ve never offered before — where I review your content writing and WORK WITH YOU till you are ready to be hired. BAM!

Go through the program. Unlearn everything your well-meaning but outdated college professor taught you. Apply the skills I teach and start earning from your advanced writing in just one week. Surprise yourself.

Then, send me your feedback and suggestions. I’ll carefully weigh everything you say and use it to improve the program.

After tweaking the program to make it even better, I’ll open it again for twice the price. This new version will run year-round and be available to everyone.

How long do I get to keep my course seat for?

How great does lifetime access sound?

I don’t care if you’re a beta student who bought the course at 50% off. Once you enroll, you have permanent access to the program, cheat sheets, resources, templates, and PDF files. Plus, when I re-open Unlearn Essay Writing at twice the price, you’ll have access to the new and improved version and all future updates. Sound like a good deal?

Can’t I learn the skills taught in this course by reading free online content?

Yes, there’s a ton of free material online. (I DIY’ed myself, at the beginning! Read my story here.)

But learning online for free is hit-and-miss at best. I learned this the hard way. You’ll have to sort through mountains of advice, both good and bad. You’ll have to make mistakes and learn from them. It’ll be a find-the-needle-in-a-haystack journey (sometimes you’ll find the needle and sometimes you won’t).

Plus, it’ll take years for you to transform from total beginner to savvy, seasoned pro (I know because it took me seven long years!).

Unlearn Online Writing is your SHORTCUT to becoming a profitable, in-demand online writer. In this course, I condense my seven years of learning into one short week. I give you the exact blueprint of the type of writing that generated $5 million in sales for my content agency, Express Writers.

And I won’t go easy on you. At Express Writers, I hire only the top 2% of the thousands of people who interview with me. I know what real online writing skills look like, and you will too when you graduate from this course.

Can you remind me of everything I’ll get in Unlearn Essay Writing?
  •   The Unlearn Essay Writing course, curriculum, all the in-depth video tutorials
  •   Access to a whole library of templates, resources, and guides
  •   The Unlearn Essay Writing Prompts and Exercise
  •   Lifetime access + all my updates
  •   Personalized mentorship and guaranteed client-ready skills from me (when you opt for Level 2 of the program)
What’s your terms and/or disclaimer?

For maximum results, think of this course and educational training content as you would think of enrolling under a rigorous mentor, instructor, university professor or mastermind program: undertake this training seriously and studiously, practice the skills taught, and you may see incredible results – none, however, are promised or guaranteed. We’ve made every effort to represent our products well and accurately, as well as their potential. However, we and our materials make no guarantee of results. It is up to the student to put in the effort to see those results. Where a testimonial mentions results of any kind, you should not expect the exact same results unless your business, offerings, and resources are exactly the same as the testimonial-giver.

With Unlearn Essay Writing at your side, you’ll be able to confidently navigate the world of online writing.

…Even if you’ve never written content before, or you’re stepping right out of the world of academia into online content.

Get on the waitlist to be the first to hear when we re-open for enrollment!

Sign up and be the first to hear when we re-open!

Content Hacker™ training, created by Julia McCoy, is used and trusted by:
Avant Capital Strategies
Dealer Marketing Magazine
Rockin Media
Green Ocean Propery Management
Welch Consulting